A rider for “Grubhub” foods shipping and delivery support rides a bicycle in the course of a supply in midtown Manhattan next the outbreak of the coronavirus ailment (COVID-19) in New York Town, July 9, 2020.

Mike Segar | Reuters

Amazon on Wednesday agreed to choose a stake in Grubhub as part of a offer that will also give members of its Primary subscription application a just one-12 months membership to the food stuff supply provider.

The partnership offers Amazon the option to consider a 2% stake in Grubhub, the U.S. subsidiary of Just Eat Takeaway.com, the European food huge explained. Amazon will be in a position to raise its total stake to 15% of Grubhub based on specified effectiveness components, such as the selection of new customers included.

News of the deal sent shares of shipping platforms reduced. Uber’s stock fell extra than 3%, and shares of DoorDash plunged as significantly as 9%.

Amazon is sweetening the benefits of its Primary program, which counts 200 million-moreover customers and previously incorporates some foodstuff-linked positive aspects these as grocery savings at Total Foodstuff. Primary associates will now be capable to forgo shipping and delivery fees on some Grubhub orders and access other benefits of Grubhub’s loyalty system at no additional price.

“The worth of a Prime membership carries on to improve with this supply,” stated Jamil Ghani, vice president of Amazon Key, in a assertion.

The arrangement will come as Netherlands-dependent Just Try to eat is discovering a sale of Grubhub amid force from traders to boost its business enterprise. Just Eat’s inventory is down extra than 60% this yr.

Amazon had previously experimented with incorporating food items delivery benefits to Prime. In September, it introduced a tie-up with European delivery company Deliveroo that gave Prime users in the U.K. and Ireland access to Deliveroo Additionally for one calendar year. Amazon took a stake in Deliveroo in 2019.

Enjoy: Andy Jassy’s priority is to chart a future-era route for growth, says Madrona’s McIlwain